Brief
After completing the Filshill re-branding in 2016, Filshill wanted to reinforce their position as industry leaders, finding a way to connect with and educate suppliers, franchises and customers. The goal was to be transparent and invite everyone into the Filshill family, and show the how, and why, behind their business.
Process
Together with Filshill, we created an 18 month long video marketing campaign distributed online. These videos covered everything form the business’ history and values, to internal processes, and most importantly, the people behind the company - at every level. Giving a face and humanising the brand and opening the doors of the Filshill family.
Outcomes
A full 18 months worth of video content, hundreds of interviews, photographs and social media posts. Filshill won the Best Marketing Initiative 2018 at the Scottish Wholesale Association Awards for this campaign.
